Virginia Fresh Match is a nutrition incentive program that matches funds to help SNAP shoppers buy more healthy, local food at farmers markets. When shoppers use their EBT cards at a SNAP-eligible farmers market, the incentive matches the value (usually up to a certain amount). Farmers markets with the Virginia Fresh Match program will double SNAP dollars, allowing shoppers to buy more fresh, local fruits and vegetables.
Look for the Virginia Fresh Match logo at a farmers market near you, or visit the market manager table to find out if they have a SNAP matching program. Visit Virginia Farmers Market Association’s website to learn more about Virginia Fresh Match.