Shop Smart, Eat Smart Healthy Food Retail Initiative

shop smart eat smart virginia

Wish your local store stocked healthier foods and beverages? We understand that it’s hard to practice healthy eating and healthy living when food options are limited. The Virginia Family Nutrition Program works with stores throughout the state to promote healthy purchases and encourage the stores to stock healthier options. We call it the Shop Smart, Eat Smart healthy food retail initiative. Through Shop Smart, Eat Smart, we highlight healthy items in stores so you can find them easily. We offer nutrition information and recipes so you can cook new, healthy foods for yourself and your family. Look for the Shop Smart, Eat Smart market basket in one of the stores. Find a store near you on our list below.

You can help us by becoming a Food Champion.

Did you know that you can ask your local stores to sell healthier options?

Virginia Cooperative Extension Family Nutrition Program works to teach people about nutrition and healthy living. Increasing access to nutritious foods is an important part of our work. Therefore, in order for Virginians to live healthier lives, it’s important that they have easy access to healthy foods no matter where they are in life.

After learning about healthy living in our program, you likely have started shopping for healthier foods. Many participants share that it’s hard to find healthy options at their nearest stores. Therefore, we decided to pilot our Voice Your Choice program, which teaches you how to talk to local stores and advocate for yourself. Be a food champion for yourself, your family, and your community by requesting that your local store stock up on nutritious foods that fit into MyPlate.

Talk to your local nutrition educator or SNAP-Ed agent if you would like to learn more about Voice Your Choice and how to go about asking for healthier foods at your local store. They can offer suggestions and provide support for your efforts.

The Vineyard’s Storehouse
1529 E. Pembroke Ave.
Hampton, VA 23663

Matthew’s Market 
14141 Lankford Hwy.
Mappsville, VA 23407

Spivey’s Market
120 Baker St.
Emporia, VA 23847

Ebony General Store
2986 Hendricks Mill Rd.
Ebony, VA 23845

SuperFresh
640 E. Southside Plaza
Richmond, VA 23224

Race Track Market Place
3815 Meadowbridge Rd.
Richmond, VA 23222

The Market at 25th
1330 N. 25th St.
Richmond, VA 23223

Jon Henry General Store
9383 North Congress St.
New Market, VA 22844

Fredericksburg Food Co-Op
500 Prince Edward St.
Fredericksburg, VA 22407

Friendly City Food Co-Op
150 E. Wolfe St.
Harrisonburg, VA 22802

Shoppers Value Foods
8 E. Main St.
Luray, VA 22835

Glasgow Grocery Express
844 Rockbridge Rd.
Glasgow, VA 24555

Annwill Groceries
1548 Rugby Blvd. NW
Roanoke, VA 24017

Horton’s Supermarket
1009 S. Main St.
Galax, VA 24333

Food Country
402 Palmer Ave.
Saltville, VA 24333

E&S Grocery
2222 Sandlick Rd.
Birchleaf, VA 24220e

IGA
305 Church St. NE
Wise, VA 24293